Hey hey, that’s Efim calling! I’m from a distant place in the middle of Russian Taiga, called Yekaterinburg, but I spent the last year in Israel, cause I wanted to see the sun. I did my Bachelors in International Management and I speak Russian, English, some German and some Hebrew. I love languages, but ‘music’ is the word that you can hear from me every day. I bring some magic of live music to this world working with Sofar Sounds and I play the guitar. I also sing occasionally but don’t tell anybody. Football and movies are also on my list of hobbies. I’m into urbanism and city planning and along with my passion for creative industries, this is exactly what brought me to GLOCAL. This programme is a treasury of amazing people and that’s what makes it absolutely brilliant.